OUR HISTORY
Over four decades ago, Pierre Cronje launched a local business specializing in furniture restoration and fine reproduction pieces in the classic English style.
Being a master craftsman, Pierre established a reputation for his innovative vision, which led to a growing demand for high-quality, custom-designed, and hand-crafted solid wood furniture.
Pierre’s ability to incorporate South African heritage into new designs to fit a contemporary lifestyle saw the business expanding both locally and internationally. Today, Pierre Cronje is widely recognized as being synonymous with high-quality craftsmanship and design excellence.
Creating a warm and stylish experience for clients has always been a labour of love for Afton Christians.
After taking the reins as Managing Partner, she is focused on optimizing the Pierre Cronje brand and honouring its legacy. Believing that effort and excellence are requisite characteristics as a brand ambassador, her background in retail business management and passion for furniture design aligns perfectly with all we offer our clients.
Pierre Cronje
As our brand continues to grow, evolve, and innovate, our founder Pierre has handed the baton to our Managing Partners—though he will continue to maintain a presence. Managing Partner Johan Pienaar, in alignment with the ethos of Pierre Cronje, strongly believes that empowering the team around you and working together with one common vision is key to sustaining and growing a successful company. His vision is that Pierre Cronje Fine Furniture will continue to apply style, form, and function to create aesthetically pleasing interiors that meet not only our clients’ needs and desires but also live up to our own brand vision.
Striving for excellence in every aspect of our brand, we pride ourselves on delivering superior craftsmanship paired with unparalleled customer service.
We believe that the quality of our products extends beyond each piece; it’s about the overall experience. The Pierre Cronje experience, if you will. Owning a Pierre Cronje piece means being a part of our extended family, so we would like to introduce you to some of the members of our family, from our sales team to our artisans, the people who devote their expertise to every client.
OUR COMMITMENT
We are committed to never compromise the high standards and fine quality of our work as well as our design principles and attention to detail
HIGH QUALITY CRAFTSMANSHIP
No compromise on standards or reverting to mass production
STEADFAST AFTER-SALES SERVICE
Steadfast after-sales service and support you can count on
INTEGRITY OF DESIGN
The integrity of our design, together with the construction and the use of only solid timbers are the distinguishing characteristics of all Pierre Cronje furniture.
The hand-crafted furniture production process is labour-intensive and takes time, and although we have a large, highly skilled and well-equipped factory, we have undertaken to never compromise on standards or revert to mass production.
TIMBER SELECTION
At Pierre Cronje we transform and reveal new beauty in form and finish, sourcing entire trees from sustainable forests and sawmills around France and Knysna.
We lean towards extreme cuts and the interpretation of a design is decided upon by the stature and wane of the tree. Many of our bespoke French Oak, Yellowwood, Mahogany, American Walnut and European Ash pieces display the untrimmed outer contour of the tree, simply to celebrate its raw origin..
All our European Suppliers are Forest Stewardship Council (FSC) certified.
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