OUR HISTORY

Over three decades ago, Pierre Cronje launched a local business specializing in furniture restoration and fine reproduction pieces in the classic English style. 

Being a master craftsman, Pierre established a reputation for his innovative vision which led to a growing demand for high quality, custom designed and hand-crafted solid wood furniture.

Pierre’s ability to incorporate South African heritage in new designs to fit a contemporary lifestyle, saw the business expanding both locally and internationally.  Today, Pierre Cronje is widely recognized as being synonymous with high quality craftsmanship and design excellence.

Mature wood is a rare natural resource and no two trees are identical. Each is unique in its splendour, showcasing its individual journey. Clients often want perfection, but art cannot be perfected. There lies beauty in imperfection.
Pierre Cronje
Pierre Cronje
Director

OUR COMMITMENT

We are committed to never compromise the high standards and fine quality of our work as well as our design principles and attention to detail

AUTHENTIC PRODUCT

100% Locally handcrafted in Cape Town, South Africa

FULL BESPOKE WORK

Collaborate and create custom pieces as you want them

HIGH QUALITY CRAFTSMANSHIP

No compromise on standards or reverting to mass production

STEADFAST AFTER-SALES SERVICE

Steadfast after-sales service and support you can count on

COMPANY PHILOSOPHY

The dedication to craftsmanship – hand-made, escalated work set apart by quality – is integral to the Pierre Cronje philosophy. 

It relies on our artisans being dedicated to their materials and workmanship and continuing the Pierre Cronje tradition. As such, many of the 140 craftsmen at Pierre Cronje’s workshop in Cape Town are apprenticed by master artisans.

Pierre Cronje has indentured more budding craftsmen than the rest of the Western Cape furniture industry combined. Aspiring artisans with requisite background skills in joinery, are each apprenticed to a master artisan who oversees the honing of their skills.

A two-year learnership, including viable in-house learning at our factory in Cape Town, combined with professional aptitude improvement at various educational institutes, finishes in the honouring of an industry-perceived endorsement after fruitful three-level capacity testing.

INTEGRITY OF DESIGN

The integrity of our design, together with the construction and the use of only solid timbers are the distinguishing characteristics of all Pierre Cronje furniture.

The hand-crafted furniture production process is labour-intensive and takes time, and although we have a large, highly skilled and well-equipped factory, we have undertaken to never compromise on standards or revert to mass production.

TIMBER SELECTION

At Pierre Cronje we transform and reveal new beauty in form and finish, sourcing entire trees from sustainable forests and sawmills around France and Knysna.

We lean towards extreme cuts and the interpretation of a design is decided upon by the stature and wane of the tree. Many of our bespoke French Oak, Yellowwood, Mahogany, American Walnut and European Ash pieces display the untrimmed outer contour of the tree, simply to celebrate its raw origin..

All our European Suppliers are Forest Stewardship Council (FSC) certified.

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