Unique design and a great respect for the raw product is what makes owning one of our pieces of furniture so sought after.

Over three decades ago, Pierre Cronje launched a local business specializing in furniture restoration and fine reproduction pieces in the classic English style. Being a master craftsman, Pierre established a reputation for his innovative vision which led to a growing demand for high quality, custom designed and hand-crafted solid wood furniture.

Pierre’s ability to incorporate South African heritage in new designs to fit a contemporary lifestyle, saw the business expanding both locally and internationally.  Today, Pierre Cronje is widely recognized as being synonymous with high quality craftsmanship and design excellence.

Dedication to the craft


The dedication to craftsmanship – hand-made, escalated work set apart by quality – is integral to the Pierre Cronje philosophy. It relies on our artisans being dedicated to their materials and workmanship and continuing the Pierre Cronje tradition.

As such, many of the 140 craftsmen at Pierre Cronje’s workshop in Cape Town are apprenticed by master artisans.

Proudly South African


Our commitment to never compromise the high standards and fine quality of our work, our design and the attention to detail, is core to our value proposition.  All our solid wood furniture are locally manufactured in Cape Town and displayed in elegant showrooms across South Africa.

Our bespoke design offer clients the opportunity of full custom work and the ability to collaborate and work with our design teams in developing their unique solid wood investment pieces.

All Pierre Cronje pieces carry a lifetime quality and structural guarantee and as such, we offer a unique trade-in service for items that carry the original Pierre Cronje-imprinted signature and serial number.