Pierre Cronje has indentured more budding craftsmen than the rest of the Western Cape furniture industry combined. Aspiring artisans with requisite background skills in joinery, are each apprenticed to a master artisan who oversees the honing of their skills.
A two-year learnership, including viable in-house learning at our factory in Cape Town, combined with professional aptitude improvement at various educational institutes, finishes in the honouring of an industry-perceived endorsement after fruitful three-level capacity testing.
What sets us apart
INTEGRITY OF DESIGN
The integrity of our design, together with the construction and the use of only solid timbers are the distinguishing characteristics of all Pierre Cronje furniture. The hand-crafted furniture production process is labour-intensive and takes time, and although we have a large, highly skilled and well-equipped factory, we have undertaken to never compromise on standards or revert to mass production.
Mature wood is a rare natural resource and no two trees are identical. Each is unique in its splendour, showcasing its individual journey. At Pierre Cronje we transform and reveal new beauty in form and finish, sourcing entire trees from sustainable forests. Our French Oak and hardwoods like Ash and Beech are imported from variousSawmills in France. We source our Yellowwood, Stinkwood and Local Oak from Knysna.
We lean towards extreme cuts and the interpretation of a design is decided upon by the stature and wane of the tree. Many of our bespoke French Oak, Yellowwood, Mahogany, American Walnut and European Ash pieces display the untrimmed outer contour of the tree, simply to celebrate its raw origin.
All our European Suppliers are Forest Stewardship Council (FSC) certified.
Often clients want perfection, but art cannot be perfected. There is real beauty in imperfection.